Work

Reaching a style conscious audience with a site that rewards them online and offline.

It’s not always about a car. Sometimes it’s about the people who buy them. We set ourselves the task of reaching – and rewarding – an audience described as sophisticated and stylish, while increasing desire for the Audi A5. And so ‘Rhythm of Lines’ was created.

This result was a world-first 3D Flash site allowing users to experience an interaction that is somewhere between drawing and flying. At the end of the experience they were able to produce a unique piece of art.

Their creations could be saved and showcased in an exhibition, the best of which were reproduced as limited edition prints and sent back to their creators.