Work

A promotion of the Windows promise, ‘A Life Without Walls’, across multiple global markets.

This formed the first in a series of ‘Customer Experience Campaigns’ for Microsoft. Rather than focusing on product features, we created a campaign that put the customer’s needs at the centre of the communication. ‘Be There On Windows’ illustrated how Windows products and services help improve people’s lives by using real-life scenarios, injecting warmth and personality into the way Microsoft talks to consumers.

The campaign targeted 25-30 year olds – tech-savvy, affluent and trend-setting young adults – and featured five characters across three stories, all linked through various Windows ‘iconic moments’.

Online advertising was used to pull people into the site, where they could learn more about individual products and services as well as see more scenarios.

As the campaign ran in Brazil, India and Italy, we worked closely with local teams to ensure the language and scenarios remained culturally relevant. The campaign was extremely successful, with over 2.3 million banner interactions driving a total of 517,000 site visits, with over 70% of visitors viewing every scenario.