VML, one of the world’s leading digital marketing agencies, has dramatically expanded operations in London by rebranding partner agency GT - previously Good Technology - as VML London.
By rebranding GT, a VML subsidiary since 2004, VML accelerates into the European marketplace at full speed. Immediately, it adds 70 talented marketers and a desirable client roster to VML’s European operations, while simultaneously providing a greatly strengthened offering.
VML London will serve as the UK office and European headquarters for the 18-year-old interactive agency, recently named a digital marketing leader by Forrester Research, Inc.*
Chris Loll, Managing Partner of VML London, said “The talent, capabilities and award-winning work of GT takes a step forward today as VML London. We are now even better positioned to deliver on our mission - to inspire our clients every day with creative and technical solutions that help exceed their business goals”
VML London will continue to support a respected group of client partners, including BBC, Microsoft, Premier Inn, BACARDI, Xbox, HMV, University of Cambridge, SAP, Poetry Archive, Sperian, The Futures Company and Colgate-Palmolive.
“VML and GT have enjoyed a collaborative relationship since day one,” said Simon Milliship, VML London’s Executive Creative Director and European Managing Director. “We’re absolutely in sync regarding the creative collision of marketing and technology - presenting new opportunities to connect brands with consumers in meaningful ways.”
A wide variety of highly visible projects have been produced by the London office recently, including an immersive ‘digital museum’ created for the BBC and The British Museum (visit A History of the World to see the programme). Additionally, effective work has recently been launched for Xbox LIVE, Premier Inn, BACARDI and Microsoft.
“Over the last year, VML has been operating in Europe with staff in London, Milan and Prague, and supporting clients in Hungary, Germany and France,” said Matt Anthony, VML CEO. “Solidifying our base of operations in London unquestionably complements our global offering in terms of depth, digital capabilities and technical expertise.”
* Forrester Wave™: US Interactive Agencies – Strategy and Execution, Q3 2009 report.
