Sprint, one of the nation's four major wireless carriers, knew it was critical the brand transform its digital consumer journey in order to stay relevant in today's rapidly evolving market.  

VML worked with the telecommunications company to re-imagine the path to purchase across Sprint's web and mobile touchpoints and evolve the carrier's digital organization and capabilities - helping Sprint become a truly digital-first company.

Sprint began to operate in a totally new way.  So much so that...

  • Digital sales grew 200%
  • Upgrade performance add digital upgrades grew 300%
  • Care costs were reduced by 20%

But just as important, the digital transformation helped set up success for Sprint for years to come.